Strategic Web Copy
Your brand deserves a gold medal, but its biggest hurdle?
You know your brand is here to shake things up and move mountains. But when it's time for your messaging to toe the line, it always seems to fall flat.
That’s where I come in. I help brands in the fitness, outdoors, and active lifestyle space craft crazy-good web copy, incorporating strategic storytelling, your front-page personality, and all the sweaty, salty details so your messaging stands out and makes waves.
Podium-Worthy Web Copy
Listen… I get it!
It’s easy to fall into the trap of using overused cliches and blah messaging that feels like waiting in a dentist's office where every chair, wall, and magazine cover seems to be a different shade of "meh.".
And don’t get me started on ChatGPT Copy-and-Paste-Paloozas popping up everywhere these days.
Here, we focus on…
crafting web copy that breaks the mold and sets the bar high.
Your brand wasn’t meant to sit on the sidelines, and with web copy that moves, excites, and ignites, you’ll ALWAYS be the indisputable VIP in your audience’s eye.
Curious if we would kick it together.
This kick-ass copywriting experience may NOT be for you if…
- The perfect words for your brand already flow through you from brain to paper effortlessly.
- You want web copy that has as much personality as a plate of overcooked, unseasoned chicken breast.
- You feel OK knowing your services or products are wow-worthy, while your web copy reads something like the instruction manual for a toaster.
For everyone else curious about what new heights their web copy can reach…
The Process
is simple, enjoyable, and (dare I say?) FUN!
Step 01
We start with a discovery call. We talk through your struggles, goals, and where this new copy will live. If we are feeling jazzed and ready to move forward, we will start planning and go over logistics!
step 03
Up to two weeks have passed. This is when the magic happens.
Step 02
After reviewing the necessary paperwork (contracts, invoices, and an enjoyable get-to-know-you questionnaire), we embark on our grand adventure. Your ideas flow into our shared docs, and my fingers get a tip-tappin’ on the keyboard.
step 04
We review all copy on an interactive call, during which you give me all the feels—comments, concerns, and a hip-hip-hooray if you’re lovin’ the new content you can’t wait to add to your website!
Note: Every client gets TWO rounds of revisions. After that, additional fees may apply, but we work until the words match your expectations (or, hopefully, exceed them!)
step 05
You sign off and give the golden buzzer on all the work we’ve done together. You are filled with glee!
You are giddy!
You are excited to share your website with the world.
You are FINALLY confident that your web copy sounds like you, all while working FOR you to help sell your amazing products or services.
Your web copy can be the thing standing between you and booking your next three months with ideal clients.
Define Your Brand
Attract Your Ideal Clients
Make You Money
Serve You While You Serve Your Clients
Here’s what magnetic copy can do for you:
"I worked with Maxann on a number of projects spanning several years, including social media posts (with graphics), a bilingual (ASL/English) quarterly magazine, and a national conference for our organization.
She consistently delivered superlative results, often predicting needs before they became apparent, and was a hugely valued member of the team. She made us look awesome. If I ever had needs for these types of projects again, she would be my first contact. 11/10 would recommend. 🙂. "
— Bill M. | Registry of Interpreters for the Deaf
So what’s next?
Are you getting as excited as I am to crank up the volume on your web copy?
Let’s hop on your very own discovery call! In just 20 minutes, we’ll uncover what’s holding your brand’s voice back and map out a plan to get you confidently striding forward.
