Strategic Content Creation
Your brand deserves a gold medal, but its biggest hurdle?
You know your brand is here to shake things up and move mountains. But when it's time for your messaging to toe the line, it always seems to fall flat.
That’s where I come in. I help brands in the fitness, outdoors, and active lifestyle space craft crazy-good content that works for them long after the laptop closes. I incorporate strategic storytelling, your front-page personality, and all the sweaty, salty details so your messaging stands out and makes waves.
Podium-Worthy Content
Listen… I get it!
It’s easy to fall into the trap of using overused cliches and blah messaging that feels like waiting in a dentist's office where every chair, wall, and magazine cover seems to be a different shade of "meh.".
And don’t get me started on ChatGPT Copy-and-Paste-Paloozas popping up everywhere these days.
Here, we focus on…
crafting Content that breaks the mold and sets the bar high.
Your brand wasn’t meant to sit on the sidelines, and with content that moves, excites, and ignites, you’ll ALWAYS be the indisputable VIP in your audience’s eye.
Curious if we would kick it together.
This unique content creation experience may NOT be for you if…
- The perfect words for your brand already flow through you from brain to paper effortlessly.
- You want web content that has as much personality as a plate of overcooked, unseasoned chicken breast.
- You feel OK knowing your services or products are wow-worthy, while your content reads something like the instruction manual for a toaster.
For everyone else curious about what new heights their Content can reach…
The Process
is simple, enjoyable, and (dare I say?) FUN!
Step 01
We start with a discovery call. We talk through your struggles, goals, and where this new content will live. If we are feeling jazzed and ready to move forward, we will start planning and go over logistics!
step 03
This is when the magic happens. Depending on what package you choose, I will be crif-craftin' away on your personalized content so it's near ready to draw eyes and engage audiences.
Step 02
After reviewing the necessary paperwork (contracts, invoices, and an enjoyable get-to-know-you questionnaire), we embark on our grand adventure. Your ideas flow into our shared docs, and my fingers get a tip-tappin’ on the keyboard.
step 04
We review all content on an interactive call, during which you give me all the feels—comments, concerns, and a hip-hip-hooray if you’re lovin’ the new content you can’t wait to add to share.
Note: Every client gets TWO rounds of revisions. After that, additional fees may apply, but we work until the words match your expectations (or, hopefully, exceed them!)
step 05
You sign off and give the golden buzzer on all the work we’ve done together. You are filled with glee!
You are giddy!
You are excited to share your words with the world.
You are FINALLY confident that your content sounds like you, all while working FOR you to help share your story and sell your amazing products or services.
Your content can be the thing standing between you and booking your next three months with ideal clients.
Define Your Brand
Attract Your Ideal Clients
Make You Money
Serve You While You Serve Your Clients
Here’s what magnetic content can do for you:
"I worked with Maxann on a number of projects spanning several years, including social media posts (with graphics), a bilingual (ASL/English) quarterly magazine, and a national conference for our organization.
She consistently delivered superlative results, often predicting needs before they became apparent, and was a hugely valued member of the team. She made us look awesome. If I ever had needs for these types of projects again, she would be my first contact. 11/10 would recommend. 🙂. "
— Bill M. | Registry of Interpreters for the Deaf
Investment
Content Anchor Intensive
$875
- Pre-session brand audit
- 90-minute strategy call
- Custom 90-day content plan + repurposing matrix
Ideal for...
Investment
Repurpose & Refresh Retainer
$725 (Minimum 2-month commitment)
- 30-min monthly strategy call
- 8–10 repurposed assets (email, captions, short-form articles),
- 30-day content calendar w. organized delivery
Ideal for...
Investment
VIP Content Strategy Day
$1,425
- 4-hour strategy sprint (virtual or in-person)
- Long form content map
- Short form content map
- Strategy outline for 3–6 months + automation guidance
- FOUR personalized, customizable Canva templates
- Optional 30-min follow-up call after one month for refinement
Ideal for...
So what’s next?
Are you getting as excited as I am to crank up the volume on your content and shout your story loud from the rooftops?
Let’s hop on your very own discovery call! In just 20 minutes, we’ll uncover what’s holding your brand’s voice back and map out a plan to get you confidently striding forward.
